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Seller/Landlord Controls: * Price – Seller/Landlord ultimately controls the listing price and contract price * Condition – Seller/Landlord ultimately controls how the property will look based on their decisions on repairs and replacements Market Controls: * Timing – Economic conditions – Renters vs Buyers * Competition – Number of similar homes on the market, supply and demand Realtor/Property Manager Controls: * Marketing – Positioning and promoting the property The final determinant as to how quickly the property is sold/rents will be the timely adjustments to the price and conditions using the feedback from the Realtor/Property Manager, from prospects who have seen the home, and other agents who have previewed the property.